|
A Call to all Engineering Colleges in Andhra Pradesh (3rd Jul 07)
A Call to all Engineering Colleges in Andhra Pradesh
At the outset before we begin to talk about the call for all the Engineering Colleges of Andhra Pradesh, it is very important to discuss what this call is all about.
It is the new online trend that is sweeping across the world. Websites, Portals are no longer content (text) oriented. Over the last couple of years online content has gone through significant changes with new technologies emerging. One among these new technologies is Web 2.0.
Web 2.0 technologies encompass Blogs, Social Media, Social Networking, Wikis, Podcasting, Web Casting and Videos.
Online Videos
A number of forces have converged to create powerful conditions that have permanently altered the Internet, our culture and soon—the way business is conducted online. And this is Video Revolutions.
Broadband Connectivity
Broadband Internet access has well passed critical mass around the world including India. There was a time less than five years ago when Internet video was frustratingly slow to load and cumbersome to share. With the spread of broadband and improvements in video compression, it became technologically feasible to share video online almost as easily as sending an email.
Top 10 Video Predictions for future:
1. Online video and television collide then converge. We’ve seen small steps toward this, but they’re trivial relative to what will happen in 2007. We’re first going to see some territorializing between online-video players and larger networks and media distributors. Then we’ll start to see great partnerships between major networks and online video sites, as well as deals with Verizon, Comcast and TiVo that give online video creators much broader exposure.
2. Consolidation of online video sites will increase exponentially. Eventually there will be only a small hand-full of sites (GooTube, AOL, Yahoo) where people upload videos, because those sites will gain critical mass and cut exclusive deals upstream. Almost every industry starts with hundreds of players, consolidates to a dozen, and finally matures with 2-3 major entities. Small sites will get acquired or fade. There will still be niche sites like Break.com and special-interest sites.
3. Viral video creators will “cross over†to television. We saw Amandon Congdon make the leap from Rocketboom to ABC recently. People with talent, like ZeFrank, will land a short segment on The Daily Show or some other television show. Ultimately this will make ZeFrank’s bloated ego explode — something we hope occurs live on Good Morning America. A few name-brand stars will decide they can move online without the hassle of networks. I don’t see any of these succeeding initially, but as the audience for “online video†surpasses (in some areas) television viewers, it will be hard for them to resist.
4. Many television shows will develop online manifestations. This will include “behind the scenes†shots, extended storylines, and interactions with the show. Some shows will invite submissions by amateurs and even cast amateurs to participate.
5. Consortiums will form for economies of scale. Viacom/Fox/NBC/CBS are already toying with an anti-YouTube play. This is as impossible to resist as it is to achieve airlift. Other consortiums will succeed. I see groups of independent online video amateurs forming cooperatives to market their content to networks, or networks organizing the coops. Shows like RabbitBites will have higher odds of moving to mainstream when connected with similar content.
6. Select amateur video creators will begin to make a full-time living without “crossing over†to television. Metacafe’s CEO Arik Czerniak recently told me he anticipates his top amateur creators will make six-figure incomes in 2007. I think he’s right. I’d also watch for people earning high revenue via Revver if the company rapidly expands its viewer base through affiliate/syndicate partnerships.
7. A major news story will break via live (or close to live) footage by “citizen journalists†holding cameras. Remember the impact of the Rodney King footage? Consider how more of these we’ll see now that so many of us are equipped with cell phones that record video. And eventually we’ll see live footage from a cell phone in a major news story — a robbery, hostage situation or natural disaster. If the reporters can address the nation live via satellite, why can’t the amateur videographer via a video-enabled cell phone? It will look like garbage, but it will be horrifically real.
8. Marketers will get smarter about how they gain consumer mindshare through online video. The self-created viral videos will give way to more creative partnerships between brands and top video creators. These deals will be efficient for marketers, and highly profitable for video creators with low budgets. We’ll see increasingly fewer $250K viral video series created by agencies, and more low-budget, fun videos that were inspired by amateurs but get the media support of advertising budgets.
9. Real vs. fake will be a major 2007 theme. People don’t understand that some videos are designed to be “story telling,†and others are real footage. LonelyGirl15 was an example of a deliberate ruse, but many other “are they real or not†videos are endlessly dissected by comments. This will catch media’s attention, since they’ll enjoy raising viewer concerns about the integrity and validity of this threatening medium.
10. The “big boy†sites are going to start sharing advertising revenue with select creators like some smaller sites (Revver, Metacafe, Blip, Brightcove, Lulu). That means Google, YouTube, Yahoo and AOL will finally realize that good content means eyeballs. And eyeballs mean more revenue.
WHAT YOUTUBEINDYA OFFERS
You Tube Indya is exclusively and especially designed developed and implemented for all the students of all the Engineering Colleges. This portal offers FREE REGISTRATION to join the community of students.
This portal will function as a BRIDGE for all the students to connect and network together and share, express, experience and disseminate knowledge.
Join You Tube Indya NOW!
|